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About the application:

Unifyre uses crowd action as a fresh method to make group experiences, anything from a fun gathering to a national movement. Crowd action is like crowdfunding but for real-world action and it uses 2 key crowd behaviors: Threshold Commitment and Checking-In. Let's say you'd like to make a flash mob on your college campus, but you need at least 20 people to create it happen. Through Unifyre, you should make a crowd action by specifying the date/time, place and a minimum threshold of 20. You would share this link with your networks and people should create a threshold commitment. This means they commit to showing up IF 20 another people also commit. Once the threshold is reached, everyone is notified that the crowd action is event. Anyone who commits is needed to post a check-in afterward with a image or their place demonstrating that they followed-through. This check-in is posted on their public profile to make accountability in the system. Crowd action can work for a wide dozens of group experiences. Here are just a few: 1) Gatherings - "Party at my put tonight if 15 people are accessible. Who's around?" 2) Memes - "Let's receive 1,000 people to do the ice bucket challenge! Who's in?" 3) Political - “Let’s receive 10,000 people to write letters to the congressman demanding campaign finance reform”4) Community Service - “Dolores Park is insanely littered! If 40 people commit to cleaning it from 10a-1p this Saturday, it’ll be in awesome shape”